avatar for Lauren D. Hathaway

Lauren D. Hathaway

I am recognized as an empowering leader, strategic thinker and execution powerhouse with proven success creating enterprise value by developing highly effective marketing strategies, plans and programs that outperformed competitors, increased revenue, boosted demand, expanded market share, established brand awareness, fueled sustainable growth and drove customer acquisition, retention, upsell and loyalty.

With nearly two decades of demonstrated expertise in digital and traditional marketing, business development, demand generation, brand development, project management, sales operations, data analysis, and go-to-market strategy development, I’ve produced an exceptional record of achievement in revenue growth, market expansion, new client acquisition, organizational alignment, and performance improvement.

The majority of my career has been spent in the supply chain, software, and I.T. industry; with vast experience leading, mentoring and transforming teams in various sectors - from global supply chain corporations and Fortune 500 companies to tech startups and SaaS providers - both B2B and B2C.

I am inspired by technology and the masterminds behind its succession.

I am mission-driven, and I’m continuously inspired by the people, brands, companies and causes I have worked for. In turn, I like to inspire others to achieve something greater than what they’re capable of accomplishing on their own through collaborative teamwork.
Wednesday, October 17

12:45pm MDT