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Black Box VR was founded by fitness fanatics Ryan DeLuca & Preston Lewis. The team spent years building Bodybuilding.com into the largest online supplement retailer in the world (with nearly $500m in annual sales). With the collaboration of many talented individuals, they created some of the world’s most recognized supplement brands, chart-topping fitness mobile applications, were honored with award-winning health & fitness campaigns, and created the world’s largest online fitness social network (with over 3m members), while always holding true to the mission of changing people’s lives.
In 2016 Preston and Ryan decided to start their new venture, Black Box VR, with a mission to disrupt the fitness industry once again by creating innovative products and experiences that create lasting change in people’s lives. After trying virtual reality for the first time, Ryan and Preston knew they were experiencing a magically immersive technology that, if paired with resistance training, gaming principles and high intensity cardio, will be the winning combination for people trying to reach their health & fitness goals. Black Box VR is redefining fitness as we know it.
